Your personal assistant on WhatsApp

Klaar.

Klaar takes the small decisions off your plate, so you get time back for what matters. It learns only from you, and it starts with the question every family asks daily: what's for dinner?

Made in the EU · Starting in Hoofddorp and Amsterdam

The problem

Fewer decisions. More time.

What to eat, what to buy, when to book, what to pay. Each choice is small, but together they wear you out by the end of the day. That's decision fatigue.

Klaar handles the everyday choices the way you would, so your head is free for the things only you can do.

Why Klaar is different

An assistant that is truly yours.

Truly personal

Klaar learns only from you: your taste, your rules, your rhythm. Not from a crowd, not from ads.

Private by design

Your data is never sold or used for advertising. Send DELETE and everything is gone.

Made in the EU

Built in Amsterdam, under Europe's strict privacy law (GDPR).

For every family

Every culture, every diet, every kind of household. Halal, vegetarian or vegan; Dutch or English.

What Klaar does today

Starting with food, sorted.

Write like you'd text a friend. "Long day 😩 something easy?" works fine.

What's coming

Next: the rest of your to-do list.

The same idea, one message and it's handled, for the appointments and admin that eat up your week. Tell us what you want first when you join.

How it works

Not a list. Not a search. One answer.

  1. Say hi on WhatsApp

    No app to install. Klaar lives in the chat you already use.

  2. Tell it about you once

    Your household, allergies, diet, budget and postcode. Takes a minute.

  3. Ask, get one answer

    It asks a quick question if needed, then decides. You stay in control: it never orders or pays for you.

Waitlist

Less deciding. More living.

We're letting people in step by step. Leave your WhatsApp number and we'll message you when it's your turn.

You're on the list. Klaar.

We'll send you a WhatsApp message when it's your turn.

What can Klaar do today?

Everything around food: meal ideas, grocery lists, week plans, deals and places nearby. Appointments and admin come next.

What happens to my data?

We only use it to help you, never sell it, and DELETE erases it all. The privacy page lists every service we use.

Which languages?

Dutch and English today. It answers in the language you write in.

What does it cost?

Free while you're on the waitlist and during your first week. We'll tell you the price before you ever pay.